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Zoomtopia 2026

Every year, Zoom hosts a flagship summit bringing together tech pioneers to debate the future of digital connectivity. During a year of major brand evolution, Zoomtopia 2026 became the pivotal showcase for this fresh aesthetic, balancing a new global vision with the event’s distinct flair. Through a nuanced identity and a wayfinding system applied to 80 specialized environment design elements and signage, Zoomtopia was one to remember.


Breaking the mold of typical business events, the Moments That Matter evening social utilized its seaside location for a coastal campfire retreat. Attendees participated in relaxed networking, received custom heat-branded gifting, and sipped handcrafted, smoke-infused cocktails. The night encouraged natural dialogue through beach games and intimate fireside chats, featuring legends like Tony Hawk and Sugar Ray Leonard.

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In coordination with key industry leaders such as Lenovo and Logitech, the three-day summit featured diverse sponsorship activations that successfully positioned cutting-edge technological cooperation at the heart of the guest experience.

By the Numbers

600

in-person attendees

35K+

GLOBAL VIRTUAL REGISTRATIONS

80+

Individual pieces of creative

MY ROLE...

involved adapting client-provided key art into a comprehensive visual system for large-scale environmental graphics and wayfinding elements, which informed the digital aesthetic of the Keynote Address. Following the conceptual phase, I mentored junior designers to ensure high-quality execution across all deliverables.


Additionally, I spearheaded the 'Moments That Matter' social hour. While partnering with our production team, I oversaw every detail of the experience from unique activities and custom structural builds to exclusive gift curation, while strategically integrating branding for Zoom and its key corporate partners.

YEAR

2026

AGENCY

160over90,

in partnership with Done + Dusted

ROLE

Senior Designer

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