top of page
Marriott Bonvoy® came to 160over90 with an established and well-known visual and written brand. The challenge for us was to how to authentically translate that message into their philanthropic space. Desiring a streamlined and easy-to-use design system utilizing existing assets that could be communicated across languages, Marriott's LoveTravels®, is the conduit to their reflection of love back into the world.
Because the LoveTravels® brand transcends the entirety of the Marriott Bonvoy® and Marriott International creative teams, it was critical that the guidelines were written using extreme detail and nuance to ensure cohesion, no matter who was creating new assets for the brand.
bottom of page