Colorado State Forestry Service:
Live Wildfire Ready
In the face of global climate shifts and increasing severity of wildfires, homeowners in high-risk areas are often compelled to take action, driven by fear. But where do they start?Â
The state of Colorado needed a wildfire mitigation campaign that made the community feel empowered and prepared to face wildfires no matter when they may occur. Wildfire mitigation had to become second nature. Enter Live Wildfire Ready.
MY ROLE...
included being tasked with naming and branding the campaign, ensuring representation of the various landscapes of Colorado. I designed a versatile illustration kit for seamless client implementation. In collaboration with a junior designer, I also drove the creative direction for all final media executions.
YEAR
2022-24
AGENCY
160over90
ROLE
Senior Designer












