McDonald's: The Golden Finale
at the 2026 FIFA World Cup
As a major partner for the 2026 FIFA World Cup across the United States, McDonald's successfully integrated its brand identity with the global tournament through dynamic activations and strategic campaign work.
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To honor this collaboration, the McDonald's CEO Chris Kempczinski hosted an exclusive event for partners and key collaborators during the championship match weekend. "The Golden Finale" weekend blended tournament branding with the iconic aesthetic of McDonald's, while introducing a unique graphic language inspired by the World Cup's bracket system. Concepted across premium invitations, environmental signage, and commemorative gifting, this elevated brand expansion offered a level of sophistication that captured the prestige of the location and the magnitude of the sporting moment.
MY ROLE...
included crafting a cohesive visual identity that navigated complex requirements, blending high-end luxury, New York City energy, and the iconic McDonald's brand with the global spirit of the FIFA World Cup. Working closely with corporate stakeholders and experiential partners, I brought this vision to life across diverse physical media. While this specific creative path was developed as an exploratory direction, it showcases a sophisticated approach to large-scale sports branding.
YEAR
2026
AGENCY
160over90
ROLE
Senior Designer