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There's a certain feeling when you step foot in Colorado. You are awestruck. At Colorado State, that awe inspires the actions of each and every student, faculty, staff, and alum. It’s the feeling of anticipation, possibility, and energy. And it’s a feeling you don’t get anywhere else.
Using the hero line "Find Your Energy," the brand focused on a vibrant and personal approach in creating a visual system. New bright secondary colors, fresh typography, expressive textures, and clean collage-inspired layouts were combined to create visuals illustrating the unique frequency that only those at CSU know.
The process timeline was extensive, as the client required that the concept face proper audience testing. Once approved, it was full speed ahead. Environmental graphics, merchandise, social campaigns, video concepts and more were developed to bring this brand to life across Colorado. To support CSU's attempt to gain the designation as a Hispanic-Serving Institution, we worked hand-in-hand with partner company Interecho to transcreate our work into the Spanish language.
Creation of CSU's institutional guidelines was a labor of love, several rounds of which ensured that it was comprehensive, while not overwhelming for non-designers. Take a peek at some of the key pages below.
The Colorado State brand had to be one that had the ability to be dialed up or down for use across campus. Whether it be a small campaign, medium-sized program, or larger school or college, the system had to work. Throughout our partnership with CSU, the new brand was piloted with several secondary projects, including an Online MBA program brand and a year two media refresh.
Conceptual Online MBA program
