CATEGORY:
BRAND REFRESH,
365° CAMPAIGN,
VIDEO,
ENVIRONMENTALS,
MERCHANDISE &
SUB-BRANDS
YEAR:
2022-24
AGENCY:
160over90
THE GIST OF IT:
Colorado State University is a land-grant university located in Fort Collins, however, it’s not the first school that people think of as the “Colorado school.” CSU wanted a complete brand refresh to increase the college's presence in Colorado and beyond. With goals of reaching rural students and earning a Hispanic-Serving Institution designation, this comprehensive rebrand is ushering in a new era of Colorado State, one that sees the unrealized potential and celebrates it.
There’s a certain feeling you get when you step foot in Colorado. You are awestruck. At Colorado State, that awe inspires the actions of each and every student, faculty, staff, and alum. It’s the feeling of anticipation, possibility, and energy. And it’s a feeling you don’t get anywhere else.
Using the hero line “Find Your Energy,” the brand focuses on a vibrant and personal approach in creating a visual system. New bright secondary colors, fresh typography, expressive textures, and clean collage-inspired layouts combine to create visuals illustrating the unique frequency that only those at CSU know.
Environmental graphics, merchandise, social campaigns, video and more were developed to bring this brand to life across Colorado.
Following a carefully contructed brand guidelines document, the CSU brand was blown out across campus, inspiring the campus community.
AWARDS
Gold &
Best in Show
Total Advertising Campaign, Educational Advertising Awards
Gold
for Find Your Energy Environmentals, Outdoor Transit/Airport/Subway - Series, Collegiate Advertising Awards
Gold
for Find Your Energy Print Ad Campaign, Magazine Ad - Series, Collegiate Advertising Awards