NYU School of Professional Studies is built for people who refuse to follow a standard path. When NYU wanted to launch a more flexible continuing studies program for students seeking a practical, real-world degree, the challenge was clear: show what makes their journeys matter.“It’s Your Time” puts real NYU SPS students at the center.

From careers and military service to playing sports overseas, these students bring rich experiences to every step of their education, before and after entering NYU SPS. Through powerful photography, bold graphics, and purposeful messaging, the campaign turns every twist and turn of students' lives into proof that the right time to go back to college is now.