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The Wine Where
We Watch Friends
In celebration of the launch of HBOMax and the return of the classic sitcom Friends on a streaming platform, HBO is teaming up with local winery Diving Lakes to launch The Wine Where We Watch Friends, a promotional package being sent to a select number of the biggest Friends fans. Launching during the height of the pandemic, HBOMax wanted to celebrate the joys of being inside, which many people meant all the more time to binge-watch. With 10 classic wines for each of the 10 classic seasons of friends, HBOMax is encouraging their viewers to rewatch the series from the beginning, checking off the episodes as they go.
Student work at Tyler School of Art and Architecture,
Caleb Heisey, Art Director (Original Prompt)
BACK OF BOTTLE WITH EPISODE TITLES
The Wine Where We Watch Friends is all about celebrating the joys and triumphs of binge-watching.
FRONT AND BACKS
Drawing inspiration from graphic shapes and colors of the 90s, each bottle of The Wine Where We Watch Friends is uniquely decorated with stickers, making each a collectible item. By provoking a balance between modern and retro, the branding and the subsequent packaging are meant to reflect the vibrant nature of the show while keeping its place in modern society.
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