The Wine Where
We Watch Friends
In celebration of the launch of HBOMax and the return of the classic sitcom Friends on a streaming platform, HBO is teaming up with local winery Diving Lakes to launch The Wine Where We Watch Friends, a promotional package being sent to a select number of the biggest Friends fans. Launching during the height of the pandemic, HBOMax wanted to celebrate the joys of being inside, which many people meant all the more time to binge-watch. With 10 classic wines for each of the 10 classic seasons of friends, HBOMax is encouraging their viewers to rewatch the series from the beginning, checking off the episodes as they go.