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TROPE-Y ANIMATION

Vals Love Club

Val’s is essentially an answer to my own desire for a dating app for romances in books. As someone who has a very strong preference on what romance novel tropes I want to read, I always want that “recommended for you” section that’s available on Netflix, but for romance tropes in books. If you don’t know, tropes are basically those really specific storylines that seem to work their way into a majority of romances, like enemies to lovers, royalty, unrequited love, so Val’s bypasses the typical genre sort and classifies books based on their tropes.

Student work at Tyler School of Art and Architecture,
Temple University

Bryan Satalino, Art Director

ELEMENTS

UX/UI
Branding
Typography
Illustration
Advertising
Web Design
Copywriting

SELECT SCREENS

SELECTION OF SCREENS

Val’s believes that no book should ever be left half-read because of a bad romance.

SELECT SCREENS

Users can go on blind dates, where they select different characteristics like preferred tropes, length, and maturity level, and a Val’s matchmaker, who are certified bookworms essentially, can recommend a book based on the requests. Val’s also partners with several publishers and authors to get permission to provide chapter one speed dates, where users can preview the first chapter of five books before they commit to that relationship.

APP FLOW

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Eclectic and cheeky are the main personality traits of Val’s which are shown through type and copy.

Val's Stationery

STATIONERY

Val’s branding is cheeky and is meant to personify the tropes. Little characters, I like to call my trope-ys are scattered throughout, bringing a little playfulness everywhere. Also throughout the brand are odes to pick up lines, to bring in that bold personality into the copy.

Val's Pins Set

PICK YOUR TROPES PIN SET

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TROPE-YS

BOOKMARKS

Val’s is proudly a Fabio Free Zone and they aren’t afraid to make that known.

To introduce the app to the public, Val’s is launching an advertising campaign called “No More Fabios.” By playing off classic idioms and removing “fabios,” also known as those really attractive men on classic covers, from the print ads, Val’s is aiming to welcome a new generation of romance lovers by making the genre as inclusive, welcoming, and contemporary as possible.

BILLBOARDS ADS

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