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ITINERARY CLOSE UP
Terraforming Mars
Symposium
Terraforming Mars is a symposium being hosted by The Franklin Institute. Drawing on scientists, space junkies, and curious minds alike, the seminar is striving to discuss the challenges and trials that would have to be successfully overcome by the human race to create a suitable living ecosystem and functioning society on Mars if and when Earth becomes unsuitable for human life. This invitation package and related collateral explore the transformation by distilling the concept of terraforming down to its basic idea: essentially Mars would have to transform from red to green.
Student work at Tyler School of Art and Architecture,
Temple University
Caleb Heisey, Art Director
ELEMENTS
Branding
Typography
Social Media
Wayfinding
Layouts
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SOCIAL MEDIA POSTS
Terraforming isn’t science fiction, it’s the future and this is where the future becomes reality.
MAIN INVITATION
While some people associate terraforming mars with science-fiction, Terraforming Mars revolves around reality and true science which is evidenced by the branding being refined and distinguished. Clean serif and sans-serif fonts balance modernity and tradition, emphasizing the more mature and sophisticated nature of the symposium and its attendees.
WAYFINDING
Throughout the branding, the abstract visuals of a transforming planet are the main focus of the invitation suite and branding. The flat contrasting colors, overlapping sections, and geometric shapes reflect back to the Swiss Style of design which came to prominence in the 40s which is when the term “terraforming” originated.
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