top of page
Box-01.jpg

TROPE-Y ANIMATION

VAL'S LOVE CLUB

There is nothing worse for a reader than getting a hundred pages into a book only to realize that the next two-hundred pages contain a trope you absolutely despise.

Val's Love Club aims to be the perfect matchmaker for romance enthusiasts by crowd-sourcing tropes for popular romance novels, like enemies to lovers, unrequited love, single bed, etc.,  and creating an easy app to sort, filter, and find the romance novel of your wildest dreams. Think of it as a dating app... but for cringey romances.

Student work at Tyler School of Art and Architecture,
Temple University
Bryan Satalino, Art Director

ELEMENTS

UX/UI
Branding
Typography
Illustration
Advertising
Web Design
Copywriting

SELECT SCREENS

Select Screens Val's

SELECTION OF SCREENS

Val’s believes that no book should ever be left half-read because of a bad romance.

Select Screens from Val's

SELECT SCREENS

Val's is more than just a nice way to organize romance novels. Users can go on "blind dates," where they are matched with books based on their preferences like preferred tropes, length, and maturity level. Val’s also partners with several publishers and authors to provide chapter one speed dates, where users can preview the first chapter of books before they commit to that relationship.

Val's App Flow

APP FLOW

LotsOfValsScreens-01.jpg

Eclectic and cheeky are the main personality traits of Val’s which are shown through type and copy.

Val's Stationery

STATIONERY

Val’s branding is cheeky and is meant to personify the tropes. Little characters, I like to call my trope-ys are scattered throughout, bringing a little playfulness everywhere. Also throughout the brand are odes to pick up lines, to bring in that bold personality into the copy.

Val's Pins Set

PICK YOUR TROPES PIN SET

Val'sTShirtsTotes_edited.jpg
tropes-01.jpg

TROPE-YS

Val's Bookmarks

BOOKMARKS

Val’s is proudly a Fabio Free Zone and they aren’t afraid to make that known.

To introduce the app to the public, Val’s is launching an advertising campaign called “No More Fabios.” By playing off classic idioms and removing “fabios,” also known as those really attractive men on classic covers, from the print ads, Val’s is aiming to welcome a new generation of romance lovers by making the genre as inclusive, welcoming, and contemporary as possible.

Assets-02.jpg

BILLBOARDS ADS

ValsSubwayAds-01.jpg
bottom of page