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For Your Own Sake Fish Poster

For Your Own Sake Campaign

For Your Own Sake is a social and advertising campaign that depicts the reality of plastic pollution on humans. While most campaigns utilize persuasive guilt about harm to sea animals to provoke action against single-use plastics, For Your Own Sake instead illustrates the cycle of how the plastics in the ocean end up right back on our own plates through seafood by drawing similarities between the shapes of common seafood and plastics.

Student work at Tyler School of Art and Architecture,
Temple University

Caleb Heisey, Art Director





For Your Own Sake Lobster Poster

We all want to save sea animals by using less plastic, but we really should be thinking about how to save ourselves.

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