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Anna Archer Seed Packets

SEED PACKETS

The Anna Archer Gardens

The Anna Archer Gardens is a combination botanical garden, sculpture exhibit, and low country zoo close to Myrtle Beach, South Carolina. It provides a peaceful retreat in a bustling vacation city with a total of 9,127 acres of historical landscaping. Whether just strolling around or following a tour, people will find seasonal exhibits of art and nature.

Student work at Tyler School of Art and Architecture,
Temple University

Soonduk Krebs, Art Director

ELEMENTS

Strategy

Naming

Web Design

Branding

Copywriting

Packaging

Wayfinding

Anna Archer Billboard

BILLBOARD ADVERTISEMENT

The Anna Archer isn’t a tourist attraction. It’s a cultural mecca for Lowcountry flora, fauna, and American sculpture.

Anna Archer Brochure

BROCHURE

The Anna Archer is providing curated Carolinian culture to locals and tourists alike. With design elements derived from the juxtaposition between nature and sculpture, the identity focuses on creating an elevated tourist experience.

Anna Archer Lanyards

STAFF LANYARD

Anna Archer Business Card

BUSINESS CARD

With a balance between tradition and modernity, and practicality and atypical, The Anna Archer focuses on showcasing the natural elements of the gardens alongside the sculptures.

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Anna Archer Valentines Invites

EVENT INVITATION

SOCIAL POSTS

The Anna Archer aims to provide an alternative, upscale tourist experience in a location that is known for tacky gimmicks.

Anna Archer Wayfinding

WAYFINDING

COPY OPTIONS

BRAND GUIDE

BROCHURE CLOSE UP

GIFT SHOP BAGS